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Employer Branding

What does Employer Btanding mean?

Employer branding is the process of building and managing a company’s reputation as an employer to attract, motivate, and retain talent. It involves creating a strong and appealing workplace identity that highlights the value of the organization to its employees and supports its values, culture, and goals.

Employer branding encompasses

how a company communicates with its current and potential employees,
how it rewards them,
how it provides opportunities for development, and fosters their engagement and satisfaction.

A well-established employer brand not only attracts talent but also strengthens employee loyalty and enhances the overall corporate culture.

What is the Employer Branding Service?

Employer branding is a service designed to improve a company's reputation as an employer. The key steps in this process involve defining the goals and scope of employer branding, conducting a SWOT analysis of the company as an employer, and developing and adapting a digital employer branding strategy.

What does the Employer Branding Service include?

We categorize the service content into two areas based on each campaign's focus: internal branding and external branding.

Internal Branding:

Defining clear vision and goals of the employer brand of the company
Creation and development of a strategy for improving internal communication.
Motivating and inclusion of the employees as brand ambassadors
Creation and implementation of a culture for internal sharing of the company values
Development of gamification programs
Creation and implementation of marketing concepts for internal events
Study of the reasons for hiring or leaving
Creation of a strategy for engaging former employees

External Branding:

Creating an Employer Value Proposition
Creating communication strategy for social platforms
Ongoing management of corporate social profiles
Content creation (video, animations, banners, landing pages, etc) aimed at employer brand awareness
Social Listening – monitoring of digital conversations about the brand
Analysis of independent feedback from current and former employees
Management and SEO optimisation of the company’s careers page
Development of landing pages for key staff search
Digital optimization of job postings
Optimization of communication with potential and active candidates
Creating and communicating digital concepts for external careers events

More on the topic:

Employer Brand - why it's matter